When the Duke’s Mayo Bowl comes around, you know what to expect. The winning coach is going to get doused in mayonnaise when it’s all over. But the marketing wizards over at Duke’s added a new wrinkle this year by awarding one “lucky” fan with a chance to eat an entire jug of mayo during the game between the Maryland Terrapins and NC State Wolfpack.
Early on, the camera zeroed in on Jay Arnold, who had earned the distinction of being “Duke’s Mayo Bowl Millionth Fan.” The prize for such an honor was that he got a giant jug of Duke’s Mayo and had the opportunity to slam that thing during the entire game.
Read the full article from thecomeback.com here.