Duke’s, known for its great-tasting mayonnaise, is getting a little “saucy!”

RICHMOND, V.A. (March 2, 2020) – A NEW line called Duke’s Southern Sauces will begin hitting shelves this month as the brand taps into the heart and soul of the South’s rich culinary history—and GREAT taste!

Authentically inspired by time-honored barbecue and dipping sauce traditions, Duke’s Southern Sauces stand apart from the rest of the pack!

Not same-ole, same-ole, Duke’s Southern Sauces were created to emulate the true regional tastes of the south. Tasting is believing! From Northern Alabama’s zingy white sauce to Georgia’s Sweet Heat and spicy molasses sauce to South Carolina’s Gold signature mustard-based sauce, Tennessee Smoke & Whiskey and Hickory Moonshine (moonshine?!)! Duke’s new line celebrates the regional heritage and big tastes that only the South can claim. As a further nod to authenticity, none of these products contain high fructose corn syrup!

From left to right: Georgia Sweet Heat BBQ Sauce, Alabama-Style White BBQ Sauce, Tennessee Smoke & Whiskey BBQ Sauce, Hickory Moonshine BBQ Sauce, and Carolina Gold BBQ Sauce


“We wanted to celebrate the great tastes that the South is known for. And what better way than to launch these sauces with the respected Duke’s brand name—a name with over 100 years of experience bringing smiles to faces throughout the south!” explains Erin Hatcher, Director of Marketing for Sauer Brands, Inc. “Food in the South, especially barbecue and dipping sauces, are revered. The Duke’s great name now gets a seat at the table moving beyond mayonnaise. Consumer response was overwhelming in support of Duke’s Southern Sauces!”

And just in time for spring, Duke’s Southern Sauces are already rolling out in stores across the South, and will also be available for purchase online at dukesmayo.com.

About the Duke’s brand

Duke’s celebrated its 100th anniversary in 2017. In addition to the five new Southern Sauces and Duke’s Real Mayonnaise (still made according to Eugenia Duke’s original formula), the brand offers light mayonnaise, tartar sauce, and sandwich relish. Products are available across the United States. For a list of retailers that carry Duke’s, visit dukesmayo.com/where-to-buy/.

About Sauer Brands, Inc.

Sauer Brands, Inc. is based in Richmond, VA. In addition to Duke’s, its portfolio of brands includes The Spice Hunter, Sauer’s Spices, and BAMA Mayonnaise.